In the Fall of 2010, PrimeTime decided to re-brand itself with a friendlier interface that read clean, modern yet still maintained the layout to feature its items as our customers requested for easy reading and easy userbility. This is the previous facade that PrimeTimeClothing began as its #1 Online Wholesale Fashion distributor. 

In the Spring of 2011, development was launched for the re-branding of PrimeTime Clothing.com. This project took 11 months from start to finish, and used only CSS coding to complete the transition from hard readability to an easy user friendly interface. This project consumed both our introduction to the new brand through Social Media and through a press release.