Results: Media was slated to run for 60 days. Within two weeks we hit our coupon media goals. This led to the client approving additional funds to continue the media. The Welcome Email had a 68% open rate and 67% click-through rate. We achieved approximately 50,000 registrants in the first month.
Awards: Gold - Addy Awards, Finalist -Echo Awards, Silver - Horizon Interactive Awards, Standard of Excellence – Web MarketingAssociation
