CREATING A LOGO FOR THE PRINCETON FILIPINO COMMUNITY
STEP 1: INITIAL CONCEPT EXPLORATION
In the early stages, there are no wrong solutions. The goal is to come up with as many ideas as quickly as possible without pausing to assess each one's respective viability. A good logo is recognizable in many contexts and in any size, so I started with napkin sketches. From these napkin sketches, I created these sixty-one variations of the concepts that excited me the most. Even when I was almost certain a design would not fit the client's needs, I continued to tinker with elements that I found compelling.
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STEP 2: MOCKUPS FOR DESIGN EVALUATION
While I did not present these mockups until seeing the client's reaction to the initial concepts, I responded to feedback with these mockups with the understanding that the client might not anticipate how I'd imagine myself implementing some of the designs. I find that this practice makes the client more open to exploration throughout our collaboration. This first set of mockups also allowed me to more rigorously test the viability of my ideas.
I found that this step was especially important for this project since the client had only a vague plan of how this icon might be used.
STEP 3: FINAL MOCKUPS
Ultimately, the client chose a logo which most literally blended the two components of the student group's identity - Princeton University and the Philippines. The logo is formed by tucking half of the the Filipino eight-rayed Sun into a Princeton University crest. These mockups show the final logo in the context of imagery representing both the Philippines and Princeton University.
