Rebranding done for 'The Happy Campers', an educative company aiming to inform and educate with rich content surrounding the most exquisite brands and products in Cannabis.
The Happy Campers approached me for a rebranding. The brand was already established, therefor the goal was to expand to new consumers and inform / educate them. This would be accomplished though icons, a Style Guide, merchandise and more.
I suggested to maintain the lettering style of the previous logo but improving technical flaws as well as introducing a new color palette that is more consistent throughout the Brand's collateral.
Client Review
"Jeffrey is a design genius! He really listens to his clients and understands their unique needs"
We worked together on my cannabis company’s rebrand, The Happy Campers. I particularly appreciated that he shared his vision as to why when it came to his direction and concept. He’s more than a designer, he’s a teacher as well. The end result of everything fell into place perfectly. Highly recommend!
Ayman Hassan
Founder
