Purpose: This is a pitch for an MTV Network Rebrand. The purpose of this project was to create a series of styleframes in a storyboard for the entire toolkit of on-air branding materials. The MTV Network gets rebranded with a mix of lasers and typography. Motion Design Concept Development II class taught by Jill Taffet at Ringling College of Art + Design, Spring 2013.
Primary Rebrand Pitch
Title: Laser
Concept Statement: A massive gathering of tiny robots and laser beams is the pivotal point of a takeover spanning the entire MTV Network.
Secondary Rebrand Pitch
Title: Surreal
Concept Statement: Surreal optical art intrigues viewers and pulls them into the network. Come along on this crazy trip with MTV.
Process:
