May to August 2014: Porsche China's first social CRM, dealer program and social commerce project. As the creative lead working with the GM of our GPJ Shanghai office, we initiated a chat with Porsche China that they require an online-to-offline customer relationship experience and our idea was a truly unique Porsche VIP day which turns the annual pain point for drivers to send in their Porsche for servicing into an unexpected away from Porsche getaway experience. We wanted to show that Porsche's focus on their drivers extend way beyond just their experience with a Porsche car but with its overall brand experience as well. Case study video: https://youtu.be/DpHVELoXtRk
WeChat mini program experience: https://www.youtube.com/watch?v=mlE0VGKQn5c