Enterprise Rent-A-Car, United Kingdom
Making use of the quarantine with open virtual internships with an idea to explore how would I ideate a full fledged budgeted marketing plan. However crazy, sort of unique ideas I had, executing it was even a bigger fish to catch. That being said, all I can say is either I'm too passionate or I can at least get work done.
Challenge: Develop a marketing plan for Enterprise Car Club after competitor analysis to expand within the UK.
Concept: Enterprise Car Club is a service of self-driving electric hybrid - sustainable cars at minimal prices.
billboard ad for motorways & city roads
interactive print ad - game to highlight the differences between owning a car and renting an electric car at a minimal cost without causing pollution and without worrying about bills to pay.
some snippets from the marketing plan for a better idea about the ads.
