It was time for a new product launch again -
Neutrogena Hydro Boost Gel SPF 30.
Not only does it hydrate your skin, it also shields you from the sun.
How can we communicate the benefits of this 2-in-1 product and ultimately drive trial?
We used the visual metaphor of a water umbrella, which clearly communicates the idea of hydration
and sun protection.
_____________________________________________________________________________________
TVC
(15 sec)
_____________________________________________________________________________________
PRINT
![print tvc Neutrogena Hydroboost Hydro Boost gel SPF hydrating sunscreen Sun Johnson&Johnson](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4a685e10376085.560e3eb37ec39.jpg)
_____________________________________________________________________________________
BUS STOP POSTER
![print tvc Neutrogena Hydroboost Hydro Boost gel SPF hydrating sunscreen Sun Johnson&Johnson](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b3e1fc10376085.56284e11394a5.jpg)
_____________________________________________________________________________________
POINT OF SALE
![print tvc Neutrogena Hydroboost Hydro Boost gel SPF hydrating sunscreen Sun Johnson&Johnson](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0412e810376085.560e43babb842.png)
_____________________________________________________________________________________
ADVERTORIAL
ADVERTORIAL
![print tvc Neutrogena Hydroboost Hydro Boost gel SPF hydrating sunscreen Sun Johnson&Johnson](https://mir-s3-cdn-cf.behance.net/project_modules/disp/a373a310376085.56284f24eb443.jpg)
_____________________________________________________________________________________
Agency: DDB Group Singapore
Copywriter: Jinglin Ang, Shingsian Chew
Art Director: Russell Fong
Interactive Art Director: Theng Lim
Creative Director: Sharon Goh