ADVE2291 Design Lab 1: Project 2 Illustrator Techniques
Dani Bryan
In this project, I used Adobe Illustrator to create the Coca-Cola logo using various tools, such as the pen tool, shape builder tool, type on a path tool, and gradient tool. I then created three themed pattern elements of my choosing in Illustrator and used the pattern tool to create different patterns with them. Lastly, I created a Project Board to display all of the work in one image.
In Progress Shots:
I transformed the picture so there was no distortion and then added color swatches.
I used the Type On a Path Tool to create text on the shape of an Ellipse.
I finished creating the Coca-Cola logo by using the Pen Tool and Type Tool.
Using the Shape Builder Tool, I linked the individual shapes and removed where I didn't want filled.
I filled the logo in with a white color and kept the text black using the swatches on the side.
I created a circle and filled it with a gradient going from the Official Coke Red Color to the Bottle Red Color swatched from the image.
Pattern Elements:
It's very basic, but I am a lover of anything related to citrus fruit, especially oranges. I'm also a big fan of Coke, so when they came out with an Orange-Vanilla flavor in early 2019, I was stoked. However, I noticed that there were no cool advertisements for this product, which irked me. With that in mind, I wanted to make a very bright, bubble, summery, orange-centric pattern to satisfy my personal vendetta against their lack of advertisement for Orange-Vanilla Coca-Cola.
Visual Exploration:
When looking at the many different ways that patterns were made, I found myself drawn to very cartoony looking pattens with plenty of linework. Simple repeating elements with a few smaller elements really drew me in, as well as the elements all relating to each other. I believe this grabbed my attention the most because it's easy, yet also interesting to look at. It can be observed from afar, or looked at in depth to find more details.
Pattern Sketches:
For my pattern elements, I messed around with quite a few ideas, just to be safe.
My first was a sliced orange. I know I could do something involving a Coke bottle with it.
The second was a full orange, just to shove the citrus of it all in your face.
The third element is a bunch of cute little sparkly elements to keep it fresh and easy on the eye.
The fourth is a branch with orange blossoms, but I may simplify it to only the blossoms.
Last of all are bubbles! Bubbles make everything cuter. It's a fact.
Vectorizing Pattern Elements
As my pattern elements were organic, I used shape building rather sparingly and mostly used the pen tool to create the flowing and natural looking shapes I wanted with the flower. For the orange, I used the ellipse tool, and I mostly used straight lines and strokes for the sparkles.
Finished Pattern Elements
I wanted to keep my final elements rather simple and cute while still being pretty clear as to what they are - a flower, orange, and some weird filler sparkles.
Developing the Patterns
Once I figured out what all I needed to do with my patterns in order to have them look how I wanted, making the patterns were quite fun. I didn't want any of the same pattern elements to be directly next to each other, and while that was a struggle, once I figured out what all I could do, it was really fun making different arrangements and using multiple fills to create different background colors.
Final Pattern Designs
For my final patterns, I decided to go with one that is lighter and more summery, and another that is darker and closer to looking more like it could belong on Coke advertising. I used the red-brown color to try to tie the orange colors in with what colors you'd expect out of Coca-Cola.
Final Presentation Board
Here is my final presentation board, complete with a CCAD approved legend. This presentation board includes the redraw of the Coca-Cola logo, my individual pattern elements, and the two patterns developed with multiple fills.
