This project was to create a new, fun and creative design for the packaging for Alder Tree ice cream. For this i decided firstly to look mostly at typography rather then images as the ice cream was very different to most, having a lower amount of cream in it making it much more like a sorbet. So with that i went onto the site, looked up the wors the company used to describe their icecream and got to work designing every flavour. I also looked at the different colours for each fruit and used these within my designs.