For this project, I was tasked to create a Probiotic medicine brand based on the word 'Dawn'. 

My idea behind the logo was incorporating the animal ram with an abstract form of the word 'Dawn'. The ram represented strength and power, which is what the probiotic pills aim to achieve. This also ties in with the brand promise, "Giving you new strength".

The colour palette choice was influenced by the target audience, which are young children. These colours communicate friendliness and hopefulness, making the children feel at ease.