Visual Identity for 70th Anniversary of the Establishment
of Finland-China Diplomatic Relations
芬中建交七十周年纪念标识与视觉形象设计
Client:
Suomen suurlähetystö Peking - Embassy of Finland in Beijing
The logo serves to distinguish the 70th anniversary of the establishment of the diplomatic relations between Finland and China. Due to COVID-19, the Embassy of Finland in Beijing (Suomen suurlähetystö Peking) asked for a visual identity and a logomark that using multilingual, and
optimised for digital and smaller applications.
本标识旨在纪念芬兰与中国建交七十周年。因为疫情影响，芬兰驻华大使馆将系列活动转移至各大社交媒体上。故他们需要一套包含芬、中、英三语，并适用于网络环境传播的视觉识别系统。
Concept:
The water metaphor: Chinese always has the history to use a metaphor related to water, to describe the relationship between people.
The establish of friendship: A logo/theme tells a story of the friendship between two distant lands. Such as the Chinese idiom like 海内存知己，天涯若比邻, (close friend in a distant land, far-flung realms as next door); means close in spirit although far away absence makes the heart grow fonder.
