Garmin 30"TVC
Glory... It's a journey
This project was done by Tarryn Bezuidenhout, Glenn Jeffery, Francois Boshoff and myself while working
for Volcano Advertising(Grey Johannesburg).
This concept was brainstormed and conceptualised together by Tarryn and myself.
This concept was created on the idea that any sport but especially Triathlons are a battle of the strongest and hardest in this world.
This world is filled with many that settle for the easy life, the mediocre, those who don't push themselves. We wanted to show that those who choose to challenge and better themselves go to war not only with themselves but with others to achieve victory inside and out.
