Paragon Casino Resort sent us an RFP to be their agency of record. As part of the creative portion of the presentation they asked for a campaign for a not yet named Thursday night entertainment event to drive traffic to the casino.

During one of our brainstorming sessions we asked ourselves, who goes out and parties on a Thursday night? We determined that is who we need to target in our ads. The person who doesn't want to be sitting at home on the couch watching TV.

We ended up staging our own party with a live band and inviting all our friends to get the photos we needed to give the right party atmosphere. Well it worked and we got the account. I gave the ads a rustic, down-home southern bar feel with weathered wood, metal and brick. I designed the logo and then placed it on different coasters to complete the feeling we were going for.

Outdoor idea for the campaign.

Once we got the account they asked us to develop ideas to rebrand all their advertising, including this series showcasing promotions, entertainment, combo ads showing both and stay and play options. Again playing off the rustic look, after all, this casino has a bayou in their lobby with live alligators.

Later on we also redesigned their players club cards and monthly mailer. We switched to a mini magazine format. We embraced their hotel lobby residents and brought gator skin into our designs. This was the results. Each month the color of the skin background would change.

A few example of different promotions I did for them.