LOGO DESIGN FOR AN ART & CRAFT BRAND
Creating this logo was fun because the client was also ready to be artsy and fun with the logo. Keeping the logo enclosed in a circle was my initial idea and I stuck with that idea in the end. This was the first logo idea I gave and the client liked it and wanted this to be the final one.
In the center are the client's two favorite tools, brush and paint. On the outside I highlighted the other tools warped in a circle in order to give them importance too.
INITIAL LOGO
Reason I chucked this one is because the heart and the scissors look nice but they go against the design principle. A logo should be able to fit anywhere thus I kept everything in circle so that it can be placed anywhere.
If I would continue with this it would affect the readability of the design.