Molly Kelly started her campaign for State Senator in 2008. I developed her logo and brand to reinforce her  strong connection to family and the Keene community. Her story is one of amazing fortitude. From attending law school as a single mother of 3 children, to a strong and active force for the local democratic party. Molly is well known in the Monadnock community and I designed her logo in such a way as to maintain the rythem of her first and last name together (which is how people know her) as well as using the color green to reinforce her Irish American heritage. Molly has since 2008 been re-elected to office twice, once in 2010 and again in 2012. I have been involved in each of her campaigns at some level.

Letterhead design. 

Design and content: During her run for State Senator in 2008, Bill Richarson was a candidate for President. Another way to connect Molly to the community was to hold small, intimate events like this coffee and breakfast and leverage the popularity of a person of Bill Richardson's stature.

Design and content - direct mail: A reminder post card in 2010 to vote for Molly Kelly with a list of her accomplishments from 2008. We again reinforced her love of family by using an image of Molly with her grand kids.

Design and content: Molly Kelly palm card that would be distributed door to door by canvassers from the Democratic Party while campaigning for President Obama in 2012. It was important to show Molly as successful Sate Senator that has been working hard for the people of District 10. We did this through professional images showing Molly at work in the legislature, with her family, and in conversation with US Secretary of Education, Arne Duncan.

Design and content: direct mail.

Design and content: full page advertisment in Keene Sentinel, the District 10 local newspaper. This image taken in the city of Keene town square with local residents showing their support.

Logo usage on Website, Design and digital production by Hoefer Web.