In the light of controversial BMW 2020 rebranding mixed with COVID‑19 pandemic a quarantined designer have re-imagined BMW logo without the text inside the circle.
Remarkably that after seeing the public reaction on the 2020 transparent logo on i4 concept car, BMW have announced that they will continue to use the 1997 version of their logo on cars for now. The application of BMW logo designed by BECC got limited to marketing materials only.
A sociological survey among the car enthusiasts have demonstrated that 86,4% out of 425 respondents voted for Dim Newman's version of BMW logo, against the official BMW redesign. Sample size: 2K respondents, 21% response rate.
Read the full story about the BMW rebranding project here:
Photos and graphics are courtesy of BMW and Dim Newman. This is not an official BMW logo redesign.
The project is a non-commercial design research exercise.
The project is a non-commercial design research exercise.